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Lancaster, PA and
work remotely.

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Client login

We are based in
Lancaster, PA and
work remotely.

Apply to work with us

LANCASTER

12:00:00 PM

GMT−4 · EDT

Client login

We are based in
Lancaster, PA and
work remotely.

Apply to work with us

LANCASTER

12:00:00 PM

GMT−4 · EDT

Client login

We are based in
Lancaster, PA and
work remotely.

Apply to work with us

LANCASTER

12:00:00 PM

GMT−4 · EDT

Trailbound

Brand Identity Proposal

A complete brand identity system for an outdoor exploration and lifestyle brand focused on connecting people with nature.

Client

Trailbound

Deliverables

Full Brand Identity Guide

Services

Brand Strategy

Logo Design

Brand Identity

Trailbound

Brand Identity Proposal

A complete brand identity system for an outdoor exploration and lifestyle brand focused on connecting people with nature.

Client

Trailbound

Deliverables

Full Brand Identity Guide

Services

Brand Strategy

Logo Design

Brand Identity

Trailbound

Brand Identity Proposal

A complete brand identity system for an outdoor exploration and lifestyle brand focused on connecting people with nature.

Client

Trailbound

Deliverables

Full Brand Identity Guide

Services

Brand Strategy

Logo Design

Brand Identity

The challenge

Create a brand that inspires adventure and trust, positioning Trailbound as an essential tool for outdoor exploration and safety. The brand needed to center exploration and preservation without suggesting hunting or fishing.

The solution

A visual identity built on adventure and reliability, using earthy, natural tones and styles while avoiding hunting and firearm tropes such as camouflage or skull imagery.

The outcome

A cohesive brand system that connects with outdoor enthusiasts and scales across digital and print, keeping campers, hikers, and outdoor explorers front and center.

The challenge

The solution

A visual identity built on adventure and reliability, using earthy, natural tones and styles while avoiding hunting and firearm tropes such as camouflage or skull imagery.

The outcome

A cohesive brand system that connects with outdoor enthusiasts and scales across digital and print, keeping campers, hikers, and outdoor explorers front and center.

The challenge

The solution

A visual identity built on adventure and reliability, using earthy, natural tones and styles while avoiding hunting and firearm tropes such as camouflage or skull imagery.

The outcome

A cohesive brand system that connects with outdoor enthusiasts and scales across digital and print, keeping campers, hikers, and outdoor explorers front and center.

Project constraints

Authenticity

The brand needed to feel natural and adventurous, not corporate, techy, or sporty.

Authenticity

The brand needed to feel natural and adventurous, not corporate, techy, or sporty.

Lifestyle & App

The brand had to work equally well for digital products and physical gear.

Lifestyle & App

The brand had to work equally well for digital products and physical gear.

Trust & Safety

Trailbound also has a survivalist side, so the brand had to adapt easily, since survival guidance depends on conditions and location.

Trust & Safety

Trailbound also has a survivalist side, so the brand had to adapt easily, since survival guidance depends on conditions and location.

Scalable System

The system needed flexibility across future products, expansions, and changing outdoor conditions.

Scalable System

The system needed flexibility across future products, expansions, and changing outdoor conditions.

Design decisions

The Mark

The mark combines a map pin and a mountain, arranged to form a compass needle that represents exploration, direction, and discovery.

The Mark

The mark combines a map pin and a mountain, arranged to form a compass needle that represents exploration, direction, and discovery.

Typography

A custom connection between the ‘R’ and ‘I’ creates a trail that suggests movement and adventure.

Typography

A custom connection between the ‘R’ and ‘I’ creates a trail that suggests movement and adventure.

Color Palette

Earth tones grounded in the psychology of nature create a sense of trust, calm, warmth, and energy while keeping the brand natural and approachable.

Color Palette

Earth tones grounded in the psychology of nature create a sense of trust, calm, warmth, and energy while keeping the brand natural and approachable.

Icon Style

Hand-drawn icons with a slightly organic feel, reminiscent of the hand-painted signs often seen at campsites.

Icon Style

Hand-drawn icons with a slightly organic feel, reminiscent of the hand-painted signs often seen at campsites.

Featured spreads

Unique Pages

To make the brand feel complete and fully realized, the guide includes several unique sections, such as the manifesto.

Brand foundations

Logo & marks

Vertical

Horizontal

The logo captures who Trailbound is by combining familiar icons of nature and exploration into a shape that stands apart from other outdoor brands. Its geometric shapes also allow for a wide range of animation, bringing the logo to life and helping it engage the audience.