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LANCASTER

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Client login

We are based in
Lancaster, PA and
work remotely.

Apply to work with us

LANCASTER

12:00:00 PM

GMT−4 · EDT

Client login

We are based in
Lancaster, PA and
work remotely.

Apply to work with us

LANCASTER

12:00:00 PM

GMT−4 · EDT

Client login

We are based in
Lancaster, PA and
work remotely.

Apply to work with us

LANCASTER

12:00:00 PM

GMT−4 · EDT

Station 74

Recruitment Campaign

A recruitment campaign for Elizabethtown Fire Department, a volunteer department serving its local community: print materials and merchandise designed to attract new volunteers on a limited budget.

Client

Elizabethtown Fire Department

Deliverables

Print & Merchandise

Services

Illustration

Print Design

Campaign Design

Art Direction

Station 74

Recruitment Campaign

A recruitment campaign for Elizabethtown Fire Department, a volunteer department serving its local community: print materials and merchandise designed to attract new volunteers on a limited budget.

Client

Elizabethtown Fire Department

Deliverables

Print & Merchandise

Services

Illustration

Print Design

Campaign Design

Art Direction

Station 74

Recruitment Campaign

A recruitment campaign for Elizabethtown Fire Department, a volunteer department serving its local community: print materials and merchandise designed to attract new volunteers on a limited budget.

Client

Elizabethtown Fire Department

Deliverables

Print & Merchandise

Services

Illustration

Print Design

Campaign Design

Art Direction

The challenge

As a volunteer organization, the department didn’t have the resources available to larger departments.

The solution

Strategic use of available imagery, stock assets, and cost-effective production methods gave new life to existing resources, using tools like Photoshop.

The results

A campaign that seamlessly blends stock photos and assets with the department’s own imagery to create effective recruitment materials.

The challenge

As a volunteer organization, the department didn’t have the resources available to larger departments.

The solution

Strategic use of available imagery, stock assets, and cost-effective production methods gave new life to existing resources, using tools like Photoshop.

The results

A campaign that seamlessly blends stock photos and assets with the department’s own imagery to create effective recruitment materials.

The challenge

As a volunteer organization, the department didn’t have the resources available to larger departments.

The solution

Strategic use of available imagery, stock assets, and cost-effective production methods gave new life to existing resources, using tools like Photoshop.

The results

A campaign that seamlessly blends stock photos and assets with the department’s own imagery to create effective recruitment materials.

Project constraints

Budget

Station 74 had a limited budget for photography, printing, and other production assets.

Budget

Station 74 had a limited budget for photography, printing, and other production assets.

Privacy

Because of HIPAA and other federal regulations, certain types of imagery and information couldn’t be used, while other details had to be included.

Privacy

Because of HIPAA and other federal regulations, certain types of imagery and information couldn’t be used, while other details had to be included.

Aged Assets

Department-provided imagery was taken with an older, low-resolution camera.

Aged Assets

Department-provided imagery was taken with an older, low-resolution camera.

Production

Files had to be optimized for both the station’s own printers and professional print shops.

Production

Files had to be optimized for both the station’s own printers and professional print shops.

Design decisions

Stock Assets

Stock assets chosen by the department were often edited in Photoshop to fit the project’s needs.

Stock Assets

Stock assets chosen by the department were often edited in Photoshop to fit the project’s needs.

Illustration

Vector-based illustration keeps the designs sharp across many different products.

Illustration

Vector-based illustration keeps the designs sharp across many different products.

Photography

Images of the crew and truck were used only on the recruitment trifold, making them easy to update, while the smaller format helped preserve image quality.

Photography

Images of the crew and truck were used only on the recruitment trifold, making them easy to update, while the smaller format helped preserve image quality.

Flexibility

Files were created at resolutions and dimensions suitable for printing across a wide range of sizes and materials.

Flexibility

Files were created at resolutions and dimensions suitable for printing across a wide range of sizes and materials.

Primary recruitment campaign assets

Duty

Reminiscent of military recruitment campaigns, this poster speaks to people who aren’t afraid of serious risk.

Leadership

The firefighter on the throne speaks to people with natural leadership skills, or a desire to become leaders in their community.

Heroism

This poster speaks to the natural drive to protect and serve. The child represents protecting the innocent and those who can’t help themselves.

Trifold

The trifold is a recruitment tool, giving potential volunteers a clear overview of the department, available opportunities, and the benefits of joining.

Merchandise for fundraising

Graphics

These vector graphics were designed for use across a wide range of materials, giving the station multiple merchandise options from a limited set of artwork while staying within budget.

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